As a true reflection of the inclusive brand curating products for everyone, K Beauty bridges the gap between high glamor and care, encouraging beauty to be enjoyed without any guilt, thus, the idea of #MakeupThatKares was born. , A makeup collection where each product contains special ‘care’ ingredients to nourish the skin, while at the same time providing long-wearing, high-performance finishes. It led the brand on a journey of exploring ingredients that can be combined with makeup for skin repair and glow.
Since its launch campaign – ItsKayToBeYou, a highly acclaimed Pride campaign to celebrate the 500k strong KayBeauty community through its month-long campaign, the brand has embarked on some impressive conversations during its two-year journey, actively highlighting engagement and diversity. And more. Strength to strength. As part of its second anniversary celebrations, K Beauty brings its original message to life once again with a photo and video series featuring real people and reiterates its belief that ItsKayToBeYou!
True to the brand, this special series focuses on the beauty that lies within diversity and inclusion, including Tarun Panwar, Zoya Thomas Lobo, Anah Sheikh, Lasya Kahli Singh, Atasi Sindal, Ketki Pimplekhare, and Prarthana. -Includes people from different areas. Jagan with Katrina Kaif.
In the words of Katrina Kaif, “K Beauty is nothing short of a dream come true. Today, I proudly return to the time when it all came alive, and to this journey that would be incomplete without my beloved K community.” K Beauty stands proudly involved, a value that shines through all of our campaigns and products. It has always appealed to people to acknowledge their shortcomings and insecurities in a positive way. It’s been a wonderful two years. We’ve grown and we’ve grown every step of the way. ‘ItsKayTwoBeYou’ – We will always strive to spread the message to motivate women to convince themselves. I’m proud of it and I’m really looking forward to it. ”
Reena Chhabra, CEO, Nyaka Brands says, “K Beauty’s goal has always been to break the beauty standards and make a place for itself. In these two years, K Beauty has grown and become a very innovative person in the beauty industry. Brand that evolves not only with the dynamic makeup category but also with consumers. We started with the Eyes and Lips and Nails category, finally launching the Face categories in the second year. Done. A huge and diverse collection with something to offer. To all women. “
Extending its commitment to care beyond the product portfolio, the #Kare initiative by Kay Beauty offered to help people during the epidemic and continued to support causes through its CSR initiatives.
K Beauty is proud to offer products that are pain-free, and cruelty-free, bringing the softest care into each formulation.
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