Tata Mutual Funds
Wed. Dec 1st, 2021
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Editor’s note: This story originally published on Nov. 20 and was updated on Nov. 24 to include a statement from Kum & Go acknowledging its part in the social media stunt.

As a prank, Kyle Scheele worked with friends to create a cutout of himself jamming out with a pizza guitar that advertised a fake “Kyle Scheele Meal.” Then he placed it inside his local gas station in Springfield, Missouri.

He wanted to see how long it would be before the store caught on and removed the massive cutout. After all, the meal wasn’t real.

That’s how he presented his stunt in a now-viral video on TikTok. Now the “Kyle Scheele Meale” is real and will benefit charity, convenience store chain Kum & Go confirmed.

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